AM·PRODUCT·LAB
AM PRODUCT LAB · PRODUCT DEVELOPMENT FOR NASA-THEMED MERCHANDISE
DOC AM-2026 · SÃO PAULO, BRAZIL · REV. 12 · SÃO PAULO
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1.0 · HUMANS RETURN TO THE MOON IN 2028

The most wanted brand on Earth, on your product.

Products we helped develop
Black sunglasses with the NASA logotype on the temple
CHILLI BEANSSunglasses · in stores 202401 / 06

This is your chance to have a NASA-themed product in your catalog. Point us to one item; we develop the version with the brand and run the approval process with NASA. In 48 hours you see your product with the brand applied, free of charge.

Already through us
  • Chilli Beans
  • Usual Brinquedos
  • Patties
  • Ellus

IMAGE: NASA · LUNAR COLOR MAP · 3D RESOURCES

1.5 · ON THE SHELF

Products we helped develop.

Silver chronograph watch with the NASA logotype on the dial
Chilli Beans · chronograph watch · 2024 · photo: Chilli Beans
Space Shuttle Endeavour toy with robotic arm, satellite and four astronauts on the stand
Usual Brinquedos · 1:176 Space Shuttle Endeavour toy · SKU 672 · Apr 2024 · photo: Usual
Packaging of the 1:176 Space Shuttle Endeavour toy
Usual Brinquedos · Endeavour toy packaging · SKU 672 · Apr 2024 · photo: Usual
Black cup and paper bag with the NASA insignia next to a burger
Patties · cup and bag for the combo · Dec 2023 · photo: Patties
Black Ellus T-shirt with an Artemis II print and the insignia on the chest
Ellus · Artemis II T-shirt, Space collection · Jun 2026 · photo: Ellus
Black flat-top sunglasses with the NASA logotype on the temple
Chilli Beans · sunglasses, logotype on the temple · 2024 · photo: Chilli Beans

Sunglasses, a watch, a space shuttle toy, a cup and a bag, a T-shirt. All went through NASA's approval process and reached stores. Real photos, no retouching.

Brand press photos. No product photo on this site was generated or retouched with AI.

2.0 · WHAT WE DO

You pick a product from your catalog. We hand it back with the NASA brand.

Three steps, from your catalog to the shelf. The study is on us.

YOU POINT TO A PRODUCT

Paste a link from your catalog here and accept an online non-disclosure agreement. Two minutes, on your phone. Sunglasses, a mug, a backpack, a notebook, a toy: anything you already make.

WE DESIGN AND FILE

In 48 hours you see your product with the brand applied, with dimensions and colors. Once the contract is signed, the file goes to NASA's merchandise team within 72 hours, in your name, and every answer reaches you within one business day.

YOU LAUNCH IN TIME

We review ads, listings and packaging before they go live. Your product reaches the shelf before the Moon landing in 2028.

Black flat-top sunglasses with the NASA logotype on the temple
Chilli Beans · sunglasses with the logotype on the temple · 2024 · photo: Chilli Beans
REAL EXAMPLE · CHILLI BEANS · 2024

A pair of sunglasses from the catalog became the collection that sold out.

IN
A pair of sunglasses from the regular Chilli Beans line.
OUT
The same sunglasses with the NASA logotype embossed on the temple, a dedicated case and a file in the format NASA's merchandise team expects.
RESULT
Sold out. Came back for a second season with 20% more volume, a repeat the chain had only done with Alok and Harry Potter.
TESTIMONIAL · USED WITH PERMISSION
All products were sold out... we only have done this kind of repetition with ALOK (10 years contract) and Harry Potter (Warner). And we are increasing 20% of volume.
Alessandra Generali Valini · Licensing Coordinator, Chilli Beans · November 2025
3.0 · WHY NOW

The NASA brand has never been in the media this much.

In April 2026 Artemis II flew four astronauts around the Moon, live on Netflix, Prime Video and HBO Max. In 2028 Artemis IV lands on the Moon, 55 years after the last human footprint. Until then, every mission makes headlines worldwide, and products already on the shelf with the NASA brand get that attention without paying for media.

149M

views of Artemis II on NASA's own channels alone, an agency record

18M

TV viewers in the United States for the launch alone

2028

crewed Moon landing, Artemis IV, 55 years after the last footprint

It is written into law.

Since 1958 NASA has been required to share its activities as widely as possible. That is why every mission streams live, for free, to the whole world.

National Aeronautics and Space Act · 51 U.S.C. 20112(a)(3)

Sources: NASA, "NASA's Artemis II Breaks Agency Streaming Record" (Jul 2026); Nielsen, via TheWrap (Apr 2026); nasa.gov/mission/artemis-iv.

4.0 · WHAT IT COSTS

You only pay if NASA says yes.

Free study

In 48 hours you see your product with the brand applied, before you sign anything.

Tailored pricing

A share of sales, a development fee or both, depending on the project. All agreed in the contract before we start.

Our risk

If NASA does not approve, you do not pay. Thesis, studio, file, approval process and communication review included.

What is included

4.1

Product thesis

Which items in your catalog have the best odds of passing and selling, ranked against the global approvals archive we keep.

4.2

Studio: concept, 3D and mockups

Your product rendered with the identifier applied to the guideline.

4.3

Formal submission file

The approval form in the format that has worked for eyewear, toys and packaging, with dimensions, materials, colors and translation.

4.4

Running the approval

We file with NASA's merchandise team on the manufacturer's behalf, your team copied, every answer relayed within 24 hours.

4.5

Communication review

Ads, listings, packaging and posts reviewed before they go live, so your company stays clear of a one-year probation.

Background: lunar surface, NASA 3D Resources.

5.0 · ORDER A STUDY

Order a study of your product.

Three steps, under two minutes. Free, and no contract commitment.

  • The study, mockups and cases you will see stay with your team.
  • They cannot be used in your own submissions or launches without hiring us.
  • Valid for 3 years. Brazilian law, courts of São Paulo.

We use your details only to answer this request. Nothing is shared with third parties.

  1. Current: Product
  2. Company
  3. NDA
Product · Step 1 of 3
Product page on your website, store or marketplace.
Optional. Material, size, audience, price point.

Company · Step 2 of 3

NDA · Step 3 of 3
Check before signing

Note

This English text is a courtesy translation. In case of discrepancy, the Portuguese version prevails.

Parties

AMARIN MARKETING DIRETO LTDA ("AM Product Lab"), Brazilian tax ID 35.826.852/0001-17, São Paulo, Brazil, and the company identified in the order form ("RECIPIENT"), represented by the person who gives the electronic acceptance and declares to be authorized to do so, enter into this Agreement as a condition for access to the Materials below.

1. Protected Materials

1.1. "Materials" means all content presented or made available by AM Product Lab during the evaluation stage, including presentations and studies; portfolio and approval cases (images, submission files and formal approval forms); product concepts, layouts and mockups; methodology, document templates and reference archive; and commercial proposals. 1.2. Information that is demonstrably public, including NASA guidelines available at nasa.gov, and information the RECIPIENT lawfully held before access, are not protected Materials.

2. RECIPIENT obligations

2.1. Use the Materials solely to evaluate hiring AM Product Lab, without disclosing them to third parties or using them, in whole or in part, for any other purpose. 2.2. Not reproduce, adapt or derive the concepts, mockups, forms and templates presented, nor use them, directly or through third parties, in its own submissions, developments or launches, unless AM Product Lab is formally hired. 2.3. Restrict access to the Materials to the professionals strictly needed for the evaluation, and be responsible for them.

3. Ownership

3.1. The Materials belong to AM Product Lab. This Agreement transfers no intellectual property right, license or commercial use, which require a specific contract. 3.2. Nothing in this Agreement grants any party rights over NASA identifiers, emblems or images, whose use is approved case by case, directly by NASA to each manufacturer.

4. Term and final provisions

4.1. The confidentiality obligations last 3 (three) years from acceptance and survive the end of negotiations. 4.2. If negotiations end without a contract, the RECIPIENT will destroy or return the Materials upon request. 4.3. Breach subjects the RECIPIENT to damages, without prejudice to other remedies. The courts of São Paulo, Brazil, have jurisdiction, and Brazilian law applies.

5. Electronic acceptance

5.1. The parties acknowledge the validity of this Agreement accepted electronically, under article 10, paragraph 2, of Brazilian Provisional Measure 2,200-2/2001. Acceptance is recorded with name, company, email, date, time, IP address and the version of this Agreement, and a copy is made available to the RECIPIENT.

Recorded with date, time and IP address.

6.0 · WHERE THE BRAND FITS

From eyewear to notebooks. Where the brand fits, and where it does not.

Each category has its own rule in NASA's merchandise guidelines, and the rules change. A restricted category or one wrong word in an ad costs weeks, and one wrong post can put a company's approvals on probation for up to a year. The first five below have been through us; we develop the others with the same method.

CASE01

Eyewear

NASA treats eyewear as technology. The line went through with the logotype embossed on the temple and no electronic parts at all.

CHILLI BEANS · 2024–2026
CASE02

Watches

Dial, case and engraved caseback with public archive imagery, each application documented piece by piece in the file.

CHILLI BEANS · 2024
CASE03

Packaging and delivery

Food itself cannot carry the brand. Cups, bags and packaging follow their own path, and that is how the combo went through.

PATTIES · 2023
CASE04

Toys

A 1:176 Space Shuttle Endeavour toy with robotic arm, satellite and astronauts. SKU 672.

USUAL · 2024
CASE05

Apparel

Insignia and logotype on T-shirts and sweatshirts, one application per item, as the guidelines require.

ELLUS · 2026
WE DEVELOP06

Stationery and notebooks

Covers, notebooks, planners and school kits, a frequent category in the global approvals archive.

WE DEVELOP07

Home and kitchen

Bed and bath, mugs, cups and insulated bottles.

WE DEVELOP08

Bags and backpacks

Backpacks, pouches, cabin bags and pencil cases.

WE DEVELOP09

Caps and accessories

Caps, keychains, socks and embroidered patches.

WE DEVELOP10

Collectibles

Posters, puzzles, mission models and gift sets.

OUTSIDE THE GUIDELINES TODAY

Food itself, cosmetics, electronics, sporting goods, drones and remote-control vehicles, alcoholic beverages. We tell you before you spend on tooling.

7.0 · A SEPARATE SERVICE · BRANDS IN THE STRATOSPHERE

Want to send something to space for marketing? Talk to us.

This service is separate from product development: it needs no NASA approval and works with any product or brand. We represent Sent Into Space in Brazil. They film products and brands in the stratosphere, above 30 km, with the curve of the Earth behind. Brief, script, flight and raw footage within a few weeks.

SENT INTO SPACE · UK, SINCE 2011 · 2,000+ STRATOSPHERIC FLIGHTS · GUINNESS WORLD RECORD HOLDER

FLIGHT PROFILE · CHILLI BEANS · SEP 2024
ALTITUDE33 KM
TEMPERATURE−65 °C
BALLOON≈ 25 M
SENT INTO SPACE · READ FROM THE BRAND FILM

Brazilian brands that have flown with Sent Into Space

Chilli BeansSEP 2024 · 33 KM · −65 °C

Four sunglasses and a watch from the collection rode a balloon almost 25 meters wide before reaching stores. The flight became a mini-series on the brand's channels.

Mercado PagoAPR 2025 · MUNDO AMARELO CAMPAIGN

The Mercado Pago card went up to the stratosphere. The footage became digital films that ran across Latin America.

PattiesJUN 2023 · 34.6 KM

9 kg of the house salt flew to the stratosphere and came back to season the Space Burger, launched in December 2023.

Chilli Beans display with sunglasses and a watch at 33 km, Earth behind
CHILLI BEANS · 33 KM · FRAME FROM THE BRAND FILM
Patties salt jar in the stratosphere, curve of the Earth behind
PATTIES · 34.6 KM · FRAME FROM THE FLIGHT VIDEO, PRESS IMAGE

Sent Into Space global clients include Samsung, Visa, Oreo, Mattel and Heinz.

Background: frame from the Chilli Beans launch film, flown with Sent Into Space, Sep 2024.

7.5 · ON VIDEO

The mission, the launch and the flight, on video.

Nothing loads until you click. Videos come from each owner's channel.

Welcome Home, Artemis II (NASA Recap)Artemis II recap published by NASA.open on YouTube ↗
Chilli Beans Super Dose 2024Product film for the Chilli Beans 2024 line.open on YouTube ↗
Sent Into Space ShowreelShowreel of Sent Into Space, which we represent in Brazil.open on YouTube ↗
8.0 · THE STUDIO

Two services, one team.

AM Product Lab is the product and space marketing studio of AMARIN Marketing Direto, based in São Paulo. We do two different things. The main one: developing NASA-themed products and running the approval process with NASA's merchandise team. Separately: taking brands to the stratosphere with Sent Into Space. You deal with one team, from concept to shelf.

SINCE
2022, running NASA merchandise approvals for manufacturers
CASES
Eyewear, watches, packaging, toys and apparel
STRATOSPHERE
Sent Into Space representative in Brazil
ARCHIVE
169 pages of global approvals catalogued
LANGUAGES
Portuguese and English, clients in Brazil and abroad
COMPANY
AMARIN Marketing Direto Ltda · Brazilian tax ID 35.826.852/0001-17

Background: lunar horizon, NASA 3D Resources.

8.5 · STRAIGHT ANSWERS

No runaround.

The landing is only in 2028. Why start now?

Because the wave already started with Artemis II in April 2026, and because study, approval, tooling and production take months. To be on the shelf when the crew steps onto the Moon, the product has to be ready during 2027.

What does it cost to start?

Nothing. The study of your product with the brand applied is on us. If you decide to go ahead, the model is agreed in the contract before any work starts: a share of sales, a development fee or both, depending on the project. And if NASA does not approve, you do not pay.

Do you guarantee approval?

Nobody can: the decision is always NASA's. That is why the risk stays with us. If NASA does not approve, you do not pay.

How does it start?

With the form on this page: paste a product link, accept the online NDA and within 48 business hours you get the study with the brand applied, dimensions and colors.

Does the stratosphere flight have anything to do with NASA approval?

No. They are two different services. Approval is what lets you use the NASA brand on your product. The stratosphere flight is a marketing stunt done with Sent Into Space, which has no relation to NASA, and you can book it with or without a NASA-themed product.

Do you work with companies outside Brazil?

Yes. NASA's merchandise guidelines apply to manufacturers in any country, and we work in English and Portuguese.

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